UK Pubs, Bars, and Restaurants Report Sharp Decline in Festive Sales Amid Omicron Impact

Pubs, bars, and restaurants in the UK experienced a stark 60% decline in Christmas Day sales compared to pre-pandemic levels, according to data from the trade organisation UKHospitality.

The association estimates that businesses lost an average of £10,335 in revenue during the week leading up to December 25, a significant drop compared to the same period in 2019. The downturn represents a major setback for an industry that had begun to recover before the emergence of the Omicron variant and the implementation of Plan B restrictions.

City centre and London venues faced the most severe impacts, hit hard by a combination of reduced footfall, work-from-home guidance, and diminished consumer confidence. Many hospitality businesses reported a wave of Christmas party cancellations earlier in December, compounding their financial struggles.

Kate Nicholls, CEO of UKHospitality, highlighted the ongoing challenges:

“Hospitality businesses have faced immense pressure during what should have been a peak trading period. After losing last year’s Christmas and New Year sales, this blow could be the final straw for many.”

Nicholls emphasised the urgent need to keep restrictions minimal and lift them promptly to support the sector, warning that further closures could devastate an already fragile industry.

“Immediate support and relief measures are crucial to prevent countless businesses from going under,” she added.

The trade body continues to advocate for additional government assistance to help hospitality firms navigate the ongoing challenges brought by the pandemic.