The global technology market has turned its attention to Brazil. This time, a company from Anápolis, specialized in marketing and communication solutions, has been acquired by a British investment group based in Singapore, with a solid track record in the sector.

Founded by Gabriel Matheus de Andrade Pereira, the company has stood out in recent years for developing technologies that enhance the connection between brands and consumers. With the deal, the company joins TechNova and AIConnect, other Brazilian startups that will now also operate under the fund’s management.

The group, which already coordinates campaigns for companies such as John Deere and Philips, has a strong focus on strategic acquisitions in the areas of technology, artificial intelligence, and marketing.

Regarding the transaction, Fernando Linhares of AIConnect stated that the move will help “expand the global reach of Brazilian innovation.” Meanwhile, Marcos Oliveira of TechNova believes that “the fund’s support is a turning point to reach strategic markets and enhance the developed technology.”

Now, Gabriel Matheus, who leads innovation across the three companies, highlights the benefits of this merger: “This is a transformative opportunity to explore new markets and expand our global vision, especially with Singapore emerging as one of the most promising hubs for technology and innovation.”

The investment will enable accelerated growth and help the company solidify its presence in both the national and international markets, elevating Anápolis to the status of a technological innovation hub.