Existing Prime members may face ads unless they pay an additional fee for an ad-free experience.

Amazon is set to introduce a cheaper subscription plan for Prime Video that will include advertisements. The new tier aims to provide an affordable option for users who are willing to accept ads in exchange for a lower monthly fee.

Existing Prime subscribers may also be affected by this change, as they could be required to pay extra to maintain an ad-free viewing experience. This move comes as part of Amazon’s broader strategy to expand its streaming service and increase revenue from ads.

While the exact launch date and pricing details remain unclear, the company has confirmed that the new subscription option will be available in the near future. The move is expected to have a significant impact on the streaming industry, as more companies explore ad-supported models to compete with traditional cable TV and other streaming platforms.