Critics argue the role should have gone to a woman, sparking a fierce debate about gender representation.

The appointment of Jason Grant as Scotland’s first “Period Dignity Officer” has sparked significant backlash, with critics questioning why a man was chosen for a position aimed at tackling issues surrounding menstruation and menopause. The role, which involves promoting access to free sanitary products in schools and colleges across the Tay region, has been met with criticism, with many arguing that it should have been filled by a woman.

Grant, a former personal trainer from Dundee, will also address issues related to menopause as part of his responsibilities. His appointment comes shortly after Scotland became the first country in the world to pass legislation ensuring free access to sanitary products for all who need them.

Radio host Gina Davidson criticised the move as “the epitome of mansplaining,” while tennis legend Martina Navratilova labelled the decision “f****** ridiculous,” questioning whether men would be appointed to roles traditionally associated with women’s health. Susan Dalgety, a prominent women’s rights campaigner, also voiced her disapproval, tweeting that the appointment of a man was baffling.

The job description emphasised the importance of a candidate having experience engaging with diverse groups, particularly young people who menstruate. Despite the controversy, a spokesperson for the Period Dignity Working Group, which oversees the role, defended Grant’s appointment, stating that he was the most qualified candidate for the position and highlighting the importance of changing the cultural narrative around periods.

Scottish National Party MP Ian Blackford also expressed his preference for a woman in the role, arguing that it would better reflect the policy’s aims. However, the working group maintains that the appointment was made based on Grant’s ability to implement the new legislation effectively.

Grant, who has spoken publicly about the need to normalise discussions around menstruation and menopause, stated that his position as a man could help reduce stigma and encourage more open conversations. He also highlighted that the issue affects not just women, but society as a whole, and stressed the importance of engaging people of all genders in these discussions.

Under the Scottish Government’s Period Products Act, councils and educational institutions are required to make period products available for free to those in need, and organisations are being given the flexibility to decide how to best meet the needs of their communities.