Sport adopts new name to promote inclusivity and move away from author’s controversial stance on gender identity.

The sport of Quidditch is officially rebranding, adopting the new name “Quadball” to distance itself from J.K. Rowling’s controversial remarks on gender identity. The decision comes as part of a wider effort by the sport’s governing bodies to establish a more inclusive and independent identity.

Originally inspired by Rowling’s famous Harry Potter series, Quidditch was first played in the United States in 2005 before becoming a global phenomenon. The name change, confirmed by QuidditchUK (QUK), marks a pivotal moment for the sport, which is played on broomsticks and encourages participation from all genders, including those who identify as trans or non-binary.

QUK described the rebranding as “symbolically and practically significant,” underscoring that it reflects a commitment to creating an inclusive space for players of all identities. The organisation further explained that the change would also provide a stronger legal standing, as well as enhance the sport’s potential for external funding and sponsorship opportunities.

“By shifting away from the association with J.K. Rowling,” said the governing body, “we are reaffirming our commitment to being a welcoming and inclusive space for everyone. This is about securing a future for Quadball that aligns with the values we hold dear: inclusivity and respect for all players, regardless of race, gender, or background.”

The name change follows criticism of J.K. Rowling for her public comments on transgender issues, which many have deemed transphobic, though the author has denied these accusations. Last year, both US Quidditch (USQ) and Major League Quidditch (MLQ) conducted surveys to gauge the opinion of players and stakeholders, ultimately leading to the decision to rename the sport.

For years, the Quidditch community has been committed to diversity, and players have argued that the sport’s previous name was at odds with these values in light of Rowling’s ongoing remarks. In a statement, QUK said: “We cannot continue to call ourselves Quidditch while remaining linked to an individual who perpetuates harmful and exclusionary views that hurt our trans athletes, volunteers, and supporters.”

The name “Quadball” was chosen by USQ after considering various options, and QUK expressed its support for the change, with rebranding efforts set to take place later this year. Among the changes, players can expect a new name for the ball used in the game. The shift is expected to open up more opportunities for the sport’s growth and expansion beyond its ties to the Harry Potter franchise.

With nearly 600 teams now participating in over 40 countries, the sport has grown significantly since its inception. The International Quidditch Association (IQA) will also be adopting the new name, solidifying the global shift towards Quadball.

Chris Lau, Chairman of the IQA Board of Trustees, expressed his excitement about the rebrand: “This is a historic moment for our sport. We’re confident that the transition to Quadball will bring new opportunities and help the sport continue to grow and thrive. I’m thrilled to be a part of this pivotal change.”