Pandemic-driven shifts see coastal towns rising in popularity, but London remains the leader.

London was the most searched-for location by prospective property buyers in 2021, according to property portal Rightmove. Despite a surge in interest for coastal homes, the capital maintained its lead, though Cornwall came close, with just a 3% difference in total searches.

This marked a significant shift from previous years, where London’s lead over Cornwall was much wider, at 24% in 2020 and 49% in 2019. Rightmove attributed the narrowing gap to changing buyer priorities during the pandemic, with many seeking properties in scenic coastal areas that accommodate remote working and lifestyle changes.

In addition to London and Cornwall, the list of top search hotspots revealed surprising trends. Rhos-on-Sea, a Welsh coastal town, saw an 858% year-on-year increase in buyer searches, making it the fastest-growing hotspot. Other notable areas included Hove, East Sussex, with a 680% rise, and Chadlington, Oxfordshire, with a 211% increase. Chadlington, home to Jeremy Clarkson’s Diddly Squat Farm featured in Clarkson’s Farm, has gained fame for its countryside appeal.

Guy Gittins, CEO of Chestertons estate agents, noted that while there was much talk of urban flight during the pandemic, London’s property market remained fiercely competitive. “Even at the height of the pandemic, our branches reported strong demand for London properties,” he said.

The data highlights a blend of traditional and evolving preferences, as urban centres continue to hold their appeal despite a growing attraction to rural and coastal areas.