
Pop Icon Continues to Dominate Vinyl Market, Leading Sales for the Third Consecutive Year
Taylor Swift has once again proven her dominance in the vinyl market, setting an incredible record in 2023, with one in every 15 vinyl albums sold in the US attributed to the global pop sensation. This marks the third year in a row that Swift has been the top-selling artist in vinyl sales, following a strong performance in 2022, when her albums accounted for one in every 25 vinyl sales.
Reports from Billboard reveal that a total of 49.61 million vinyl albums were sold in the US in 2023, reflecting a significant increase of 14.2% from the previous year. Swift’s albums accounted for an impressive 7% of the total vinyl sales, with 3.484 million records sold. In comparison, Lana Del Rey, the second-highest vinyl seller, moved 646,000 copies.
Other notable artists on the list include Tyler, the Creator (552,000), Travis Scott (474,000), Olivia Rodrigo (408,000), and Kendrick Lamar (382,000), with legendary acts like Metallica, The Beatles, and Fleetwood Mac also making the top rankings. Vinyl now represents 47.1% of all album sales in the US, with physical sales making up 57% of the market share.
The ten best-selling vinyl albums of 2023 include several of Swift’s releases:
Taylor Swift – 1989 (Taylor’s Version)
Taylor Swift – Speak Now (Taylor’s Version)
Taylor Swift – Midnights
Travis Scott – Utopia
Taylor Swift – Folklore
Olivia Rodrigo – Guts
Taylor Swift – Lover
Lana Del Rey – Did You Know That There’s a Tunnel Under Ocean Blvd
Fleetwood Mac – Rumours
Lana Del Rey – Born To Die
In addition to her dominance in the vinyl market, Swift’s financial achievements have been remarkable. Last October, it was confirmed that she had reached billionaire status, largely credited to her re-recorded albums, her highly successful Eras tour, and her concert film’s box office performance.
Bloomberg’s analysis highlighted that Swift’s brand has become a “multinational conglomerate” with a fiercely loyal fanbase. Notably, she is one of the few artists to reach billionaire status through music and live performances alone, without relying on ventures like fashion or beauty products. Swift’s net worth breakdown includes an estimated $400m (£330m) from her music catalogue, $370m (£305m) from concert sales and merchandise, and $120m (£99m) from streaming revenue.
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